Anil has been brought in to expand business footprint and utilize PMR client and vendor relationships to the fullest.
Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this...
Each facia of the gantry is about 50 feet x8 feet which can accommodate four brand campaigns at a time.
Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...
Outdoor Advertising Association of West Bengal aims to develop the rural infrastructure through CSR activities.
Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into...
With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can...
DDB MudraMax creates a high decibel OOH campaign by using unipoles, traffic signals, metro pillar panels and wall wraps to amplify the tagline - "Your Gurgaon,...
The court has directed JC Decaux to surrender 319 BQS and the 100 BQS sites to Delhi Transport Infrastructure Development Corporation Limited,"within six weeks from the...
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
