Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands
DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to...
Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
The outdoor advertising contest for young OOH professionals is underway; results to be declared on Day 2
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
The Out-of-Home platform is social and perhaps the oldest form of social media, say Santosh Padhi & Emmanuel Upputuru
Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media,...
OAC 2014 gets underway at Grand Hyatt, Goa
The agency has set out to provide integrated OOH, BTL and Design solutions and services to an array of clients across all markets
