The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
The campaign covers 99 networked 55 HD screens. This is the first synchronised digital network executed on any Indian Metro line.
EG Communications holds the ad rights on Line 2 that sees around 15.40 lakh commuters travel every day
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning...
With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also...
Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that...
The campaign highlighted the launch of Vodafone 3G roaming service in Odisha circle through 40 different innovative outdoor installations across nine locations in the state.
The outdoor media strategy was to be present at major junctions across 14 cities pan India and highlight each brand partner everyday. The highlight was the...
The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and...
