DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners...
‘OOH should give brands innovative, iconic, interesting experience’
The bus transport body is phasing out advertising on the glass panels owing to complaints from passengers, sees significant non-fare revenue loss
The Wi-Fi enabled bus shelter at Sector 18 Noida was launched in conjunction with the telecom regulator and Government’s initiative to set up hotspot Wi-Fi networks...
‘Globally OOH is leveraging mobility in significant ways’
‘Delhi NCR is bristling with OOH growth opportunities’
‘OOH success in large airports is paving way for OOH growth in smaller airports’
The creatives have been designed in a way to narrate a story and build suspense via a series of billboards; the campaign has been executed by...
The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo,...
Palboard is easy to fabricate, making it ideal for a wide variety of innovations that may be executed in controlled environments like malls, airports, etc. It...
