The 1st 24- hour premium Gujarati language channel will be launched with heavy OOH branding across 23 major towns of Gujarat along with cinema branding
The Onion will serve as WOW’s official headline partner, bringing its signature satirical news content to WOW’s digital billboard network across Los Angeles
Rajul will look after the Agency’s Delhi operations
L&K Saatchi, which won the business after a multi-agency pitch, will handle the integrated communication duties and the agency’s Kolkata office will handle the business
The multiplex brand aims at increasing advertising revenues from AOR agencies
The Quiz contest draws the participation of over 400 OOH industry professionals
From rallies to free pick & drop services, the brand left no stone unturned in its #ActivIndia movement that aimed at driving Indians to polling booths
The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion...
The industry body also maintains that digital media will not be a viable substitute for rooftop media
The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage