As the festive season approaches, Cadbury is stepping up its game with the launch of "Studio Creations,"new premium gifting range by Cadbury Creations designed to capture...
Sailesh Muthu, CEO of AdMAVIN, explains how their platform uses geo-spatial data to help advertisers compare OOH sites based on location, audience, and cost efficiency. AdMAVIN...
Vasant Jante, Founder and CEO, Thoughtshows & Events, and Publisher & Editor of Media4Growth/Outdoor Asia, shares his observations on the changing OOH landscape in Dubai with...
To Boldly Go, Elvis and Revolt take top prizes for McVitie’s, Greenpeace UK and Frazzled
This campaign was executed by Posterscope India
Partnership set to capitalise on the growing demand for cinema advertising, with market Ad-Ex projected to grow by 12% this year
Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.
The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility and consumer engagement during the peak...
This contract is for a 3 year period with total rights for all Above The Line (ATL) and Below The Line (BTL) advertising assets, as well...
Polycab partners with Jaaguar Media Solutions to create a vibrant, electrifying campaign at Mumbai’s iconic Lalbaugcha Raja, spreading festive cheer while showcasing their cutting-edge electrical solutions.
