Popular snacking brands Kurkure and Bingo recently rode the DMRC almost simultaneously to woo the travelling snack lovers of Delhi.
Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.
Arena Media bags the integrated media mandate of FMCG brand Bagrry's that will include the brand's OOH practices. The account will be handled from Arena's Gurgaon...
The recently-launched Pitch Madison Advertising Report 2016 shows that both OOH growth and percentage of total media shares are declining.
LG Electronics India Limited (LGEIL) has launched three innovative first-in-technology-kind display solutions that can be used for outdoor media as well as in retail and other...
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a...
The agency's specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch. With an aggressive product pipeline in place till 2020, Tata...
Madison Media has won the consolidated media mandate of Policy Boss/Landmark Insurance in Mumbai. The estimated spend of the account is over INR 40 crore and...
Gour Gupta, CEO at erstwhile Clear Channel Mudra, has acquired Clear Channel India's stake in the joint venture which has been rebranded to Ignite Mudra. Ignite...
