From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
Of the 425 buses, 354 are big and 80 are small buses.
Khan plans to develop strong teams in all disciplines, meeting current business objectives and hopes to make Glo a top contender in the 360-degree OOH service...
The company will be solely responsible for creating unipoles and cubes at the road dividers in the main junctions across Siliguri.
The 10 year contract provides an access to the same target audience as that of Terminal 3 and Terminal 1D at Indira Gandhi International Airport.
In his new role, he will head the entire gamut of sales and marketing functions of this special domain.
