The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the...
Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty
The campaign has been strategically deployed across departures and arrivals of domestic and international terminals, capturing the attention of 100% of passengers traveling nationally and internationally.
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
Goddard describes the issue of sustainability as the “elephant in the boardroom”
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen...
With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.
OAA 2024 onboards Urvashi Arya, Senior Brand Manager, Bausch & Lomb, as a Jury member. The OOH Advertising Awards, formerly known as Outdoor Advertising Awards, is open to...
