It was a night studded with glamour, humour and competitive bonhomie as creative honchos slugged it out vying for the much coveted Outdoor Advertising Awards (OAA)...
Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into...
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.
Torsten IIIgen shares how out-of-home may be constructed by increasing the attractiveness of the media
The 9th edition of OAC 2013, a two-day event for the outdoor advertising fraternity was inaugurated at the Grand Hyatt, Goa.
Godrej Locking Solutions and Systems created an experience zone in form of a van known as 'Innovation on Wheels - where technology meets design' to give...
DDB MudraMax creates a high decibel OOH campaign by using unipoles, traffic signals, metro pillar panels and wall wraps to amplify the tagline - "Your Gurgaon,...
Irene Revilla, SVP Strategic Development - Posterscope-China, shares her expertise at the OAC 2013 on Transit Media, the challenges it faces and the scope of opportunities.