The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.
The artworks were aptly placed to create the effect of a hole or a crack in the heart with a copy that revealed appalling facts and...
In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'
The new AC Rakes will be branded with fleet graphics lasting for longer period of time by effectively communicating the brand messages to the target audience.
In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'
In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of...
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
Of the 425 buses, 354 are big and 80 are small buses.
Samsung Life Insurance and Cheil Worldwide create interactive communication with a human touch to prevent suicide attempts from the bridge.
The company re-positions itself as "Prime Outdoors".
