According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
The campaign is being strategically run in the common arrival hall of KIAB, allowing the international as well as the domestic audience to gain first-hand experience...
Melbourne's Bourke Street Mall has become home to Australia's biggest full motion, high resolution digital billboard.
Madras High Court has ruled that agencies will have to seek the approval of the corporation authorities for the hoardings within the railway premises
Vodafone establishes it's ground at the Puri Rath Yatra reaching out to the scores of consumers and laid out a spread of initiatives for the benefit...
Roshanspace sent in the winning entry for the National Public Service Campaign - Creative Competition announced by the IOAA.
An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the...
The leading breakfast cereal brand for kids in India, Kellogg's Chocos invites its consumers out of home to celebrate their bond
Bharat Dhuppar, CMO, Omkar Realtors & Developers shared his firm's approach to OOH while addressing the theme'OOH delivers - A case study of Omkar Realtors' on...
Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was...