The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
In a power packed session, Dr Dwarika Prasad Uniyal, Pro Vice Chancellor - RV University, Bengaluru, made a compelling case for drawing and nurturing new talent...
OOH market share against other media to go up to 5.1% from 4.7% in 2022
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
“That's the magic of OOH - it's larger than life, in your face, bold and beautiful,†said Manoj Bajpayee, distinguished actor and Padma Shri awardee, while...
For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of...
The brand aims to widen its consumer base outside it’s home base of Kerala.
The Forum will be held in Bali, Indonesia from November 1-3
Shashank Srivastava will be sharing this perspectives on 'How OOH can take a brand campaign many a mile'
OAC 2023 will be held at Manekshaw Centre, Delhi on July 28-29