The industry looks male-dominant from the outside, but women entrepreneurs and professionals in the OOH domain absolutely enjoy the level playing field
A panel discussion on digital OOH at the FICCI-FRAMES organised in Mumbai brought forth the compelling factors that will drive digital OOH growth in India
The contract provides for setting up 69 unipoles; Sun Outdoors has so far erected 36 unipoles and the rest will be ready in a month’s time
Petitions filed with the High Court cited that Guju Ads had erected the hoardings in Juhu area without obtaining due permissions from BMC, traffic department, and...
Government is planning for over 700 kilometres of Metro network over the next 5 years, with a vision of establishing Metro systems in 50 cities
The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue
The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5...
The civic body has imposed a ban on installation of hoardings at various avenues such as residential buildings, bridges, places of worships, hospitals, educational institutions, crematorium,...
Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even...
The brand joined hands with leading art institutes and artistes of Indore to put up painted messages on the walls of 5 BRTS, spreading the message...
