Bhoomi Lakhani, SOH National Head at Nexus Select Malls, shares how resilience, empathy, and strategic foresight have shaped her leadership in the OOH industry. Throughout Women's...
The 19th edition of the much awaited Out of Home Advertising Convention (OAC), will be held at the Westin, Powai, Mumbai, spearheading discussions on the theme...
After three hours, the countdown reached zero, and the billboard was unveiled to reveal a larger-than-life 3D steaming plate of biryani
Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out of Home (DOOH) a key growth...
With a clever twist, each billboard ends with the tantalizing line, “ikea.india is typing...,” leaving viewers anticipating the brand's next move.
Each year, Ocean donates 2% of the UK’s reported revenue in screen space to organisations associated with sustainability and the preservation of the planet for current...
This innovative, ticketless event seamlessly blended technology, entertainment, and sports, offering visitors an experience like never before.
The one-day conference, attracting over 450 delegates, was held at Tokyo Midtown Hall and was the first event WOO has been involved with in Japan in...
Praphul Misra, founder and Managing Director of Oi Media, explains that the Indian out-of-home (OOH) advertising industry is slow to adopt technology due to deep-rooted challenges...
The campaign is executed by Platinum Outdoor
