The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
The knowledge session will centre on the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business...
The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.
“We chose Placense for its brilliant ML driven routines together with passionate service,” says Christian Von Brincken, Managing Director, Stroer.
With these developments, innovators, fabricators are far better engaged in OOH planning today, says Kripashankar Ramnaresh Patel, Founder and Proprietor, Addition Outdoor
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location...
KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly...
The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.
The appointment is effective from March 1, 2021. The Bureau of Outreach and Communication (BOC), earlier known as Directorate of Advertising and Visual Publicity (DAVP), is...
