The Out-of-Home platform is social and perhaps the oldest form of social media, say Santosh Padhi & Emmanuel Upputuru
OAC 2014 gets underway at Grand Hyatt, Goa
Mittal is Head of Media, Indian Sub-Continent, CBS Global Media, GSK
Agency officials urged DOAA to look into the issue of payment delays from clients
Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state
Kinetic India won the award for executing the launch campaign titled'Power Play' in Delhi, Mumbai and Bangalore
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry...
The company states that LED video walls have much scope for use in the OOH space
Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul...
The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend...