Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
Ricoh DSLR range of cameras recently went on a promotional drive through a series of mall activations across major Indian cities. The mall activations were executed...
The noted jewellery brand from Bangalore has recently started its OOH promotions in Kempegowda International Airport, Bangalore. It has used formats like wall wraps with light...
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The...
Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further...
Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a...
Fast growing OOH agency Streettalk appoints Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, all in the same day to strengthen its team. All these...
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.
The new logo is designed on geometric patterns using three colours keeping three forces of nature (earth, water and air) in mind.
