Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
The stimulating OOH campaign, handled by OOH firm Rapport WW, was deployed on multiple formats in 8 cities -- Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad...
The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games
Uni ads will have 200 sq.ft media space including side and back panels on more than 2,500 buses
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
The installation was done to showcase the width and expanse of Idea 4G where multiple consumers enjoyed seamless internet experience.
Milestone Brandcom planned and executed 2 eye-catching innovations and a multi-city campaign that powerfully communicated the efficacy of Garnier Men’s face wash product
The South Central Railway DEMU trains run in Andhra Pradesh and Telangana and reach destinations as far as stations in the adjoining states of Maharashtra and...
Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft...
The authority cancelled the earlier tender for the 55 FOB BOT projects as it had generated rather lukewarm response. It is reliably learnt that some 18-19...
