Tata Capital's 'Mitaye Faasle' campaign creatively leverages innovative ooh advertising to connect with audiences and bring dreams closer to reality.
The interactive DOOH artwork was created for Coca Cola by Ocean and appears between 3pm and 6pm until Christmas Day.
Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for advertisements for brands
The campaign seeks to emphasise not only the importance of family and friends, but also those who contribute to our daily lives – from the service...
As the festive season approaches, Cadbury is stepping up its game with the launch of "Studio Creations,"new premium gifting range by Cadbury Creations designed to capture...
Sailesh Muthu, CEO of AdMAVIN, explains how their platform uses geo-spatial data to help advertisers compare OOH sites based on location, audience, and cost efficiency. AdMAVIN...
Adam Whitford, CEO, Civic Outdoor, Australia portrays the pervasive Indian culture writ large on the OOH canvas in the city
As the Brihanmumbai Municipal Corporation (BMC) wraps up its feedback phase on the new draft Out-of-Home (OOH) advertising policy, key industry players share their insights on...
The out of home campaign has eye-catching adverts strategically placed in high footfall retail destinations
Challenging conventional wisdom, Ashish built a strong case for relooking the whole approach to OOH so as to leverage its true power, when he addressed the...
