Rahul Sengupta will also be a part of the Dentsu Aegis Network India Creative Council
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by...
Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob,...
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the...
The core objective of the OOH campaign was to position the car as a latest fashion while highlighting striking colors and SUV look of the car.
Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the'Be Fresh. Be Fragrant' proposition
Ecosys OOH planned and executed the high-decibel campaign
Outdoor advertising expected to grow at 11.1% in 2016-17