Presenting his topic on "How technology can be a game changer for the Indian OOH industry"" Suresh Balakrishna CEO Kinetic South Asia & Middle East"
Speaking at OAC 2016, Vikram Sakhuja, Group CEO, Madison World & OOH took us through the real-time scenario as to where OOH stands vis-Ã -vis print, radio,...
Use of static and moving LED lights made the latest outdoor campaign of Gionee Mobiles stand out in 40 Indian cities.
Premium jewellery brand Nirav Modi used premium quality outdoor in Delhi and Mumbai to create brand awareness and recall.
A 12-feet backlit replica of the Rooh Afza bottle surprises commuters in Varanasi.
The new outdoor policy of MCD will give away cluster-based advertising rights to bidders so that each bidder gets a mix of prominent and less-prominent sites.
Jewellery brand Tanishq goes outdoor in 11 Indian cities to promote its Gold Exchange offer.
Nescafe runs promotions in Spicejet flights by giving away samples of Nescafe coffee sachets and audio messages about the product.
Park Avenue Beer shampoo uses giant backlit cutout of shampoo bottles in traditional OOH formats in Delhi, Mumbai and Bangalore.
Spotlight wins transit media of almost 9000 buses and bus shelters in Ahmedabad and rest of Gujarat.
