The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi
The mandate includes media investment and strategic partnership across media formats
Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus
The brand in association with OAP agency executed a metro wrap to give larger than life platform to the channel launch
The brand banked upon Residential network to communicate with all age groups effectively through media formats such as bus queue shelters and free-standing panels
The first-of-its-kind Digital Projection INSIGHT Laser 8K leverages Delta’s cutting-edge display to provide a seamless, industry-leading 33-megapixel resolution image, made it especially for public viewing
The agency won the account in a multi-agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH
The brand’s TV campaign featuring Twinkle Khanna will be complemented by an impactful outdoor campaign across Delhi, Mumbai and Bengaluru
The company expects advertising to account for 25-30% of total revenues in a few years
The drive is aimed at rooting out illegal media, as also to enhance the city aesthetics ahead of the 2018 Men's Hockey World Cup Championship that...