The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the...
The campaign is executed by Posterscope
The creative idea was brought to life by Talented and implemented in partnership with Signpost
The shift towards sustainable practices is not just a trend, but a fundamental transformation, driven by companies like Ecosigns and Miraai Advanced Composites Pvt Ltd.
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
This groundbreaking endeavor is spearheaded by climate-tech startup Carbon & Whale.
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built on top of familiar automated trading...
The campaign is conceptualized by QMP Triloke.
Having held pivotal leadership roles across diverse media platforms, including print, digital, television, and OOH content, Dr. Kushal possesses a profound understanding of the entire ecosystem...
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.