Launches ’Ratha Yatra Eka Aithiya’ campaign to showcase the timeless tales of Rath Yatra through an immersive 3-screen technology
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
“Our goal is to raise product awareness and effectively communicate our latest innovations among audiences from the DOOH industry, helping them make informed and confident decisions...
Ashish Morone joins a panel on the theme ‘Is DOOH ticking all the boxes for brands?’
The brand has set-up a Beach Café to deliver an elevated experience
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
The Jury judges entries in two groups
The winners will receive their metals at the OAA 2024 awards function on July 27
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
First member from Saudi Arabia joins WOO
