Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at...
The brand did a thorough research before going for the OOH media to mark its entry in the Kolkata market.
Uttar Pradesh is a goldmine of a market, according to the brand Dainik Jagran. Vinod Srivastava, GM, Dainik Jagran explains why UP's OOH is important for...
While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses...
Cyprus Tourism is marking its entry into Indian Tourism industry and for the first time has rolled out the brand campaign on Jet Airways Seatback devices...
The state of the OOH industry in any state is a reflection of how well the authorities and the industry support each other. Vishal Bhardwaj, P.C.S,...
In a bid to strike a festive chord with its TG, Vodafone went on a major branding splash in Kolkata and Delhi. The brand booked strategic...
The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage...
Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this...
This OOH display option gives the brand a larger-than-life effect.
