Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's...
The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.
MTV and What The Fish promote promote safe sex in three metro cities on the occasion of World Aids Day.
'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant...
Pan masala brand Pan Villas executes a high recall campaign in North India
The brand unveiled a statue of the master blaster in the city as part of its various activations meant to strike a chord with the audience...
The onus of removing clutter lay with the OOH industry. This is what emerged at the panel discussion during'UP Talks OOH', an event organized by VJ...
Water heater Brand Racold Thermo along with agency OAP highlight the benefits of hot water bath innovatively on the outdoor media.
