The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its...
The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
To invest Rs 270 cr in expansion; targets to increase its car fleet to 100,000 in 25 cities by 2025
In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home...
As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.
The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.
The Amaze and new City have taken it to the top of the sedan market. More launches are on the anvil, which could include another small...
The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR
Along with 500 children and 800+ Vodafone employees, the brand is promoting road safety in New Delhi as part of a major activation drive.
