The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media,...
The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country
Manu Seth, Marketing Director, HTC India; Sharat Sharma, Director Operations, Delhi Metro Rail Corporation; Sunder Hemrajani, Managing Director, Times Innovative Media; Siddharth Subramaniam, Principal Manager, Media,...
Mittal is Head of Media, Indian Sub-Continent, CBS Global Media, GSK
The OOH firm used mainly large formats for the 30-day campaign
The outdoor campaign covered 500 touch points in Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Surat, Rajkot and Baroda
Rahul DaCunha, Managing Director, DaCunha Communication, to share the Amul story at OAC 2014
The campaign communicates the benefits of three offerings -- Century Ply, Century Laminates and Century Veneers
