20% of top OOH spenders are tech, D2C cos: OAAA report

In Research By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'

In Digital OOH By M4G Bureau - July 14, 2020

The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level

Imagicaa takes part in fight against COVID-19 Pandemic

In OOH News By Pray Jani - April 14, 2020

The theme park is arranging the supply of essential food to the hygiene level of the local communities in the neighbourhood districts

Grandesign Experiential Announces its Rebrand to GDX Studios

In Digital OOH By M4G Bureau - January 24, 2020

New brand reflects the company’s mission to design and produce innovative experiences worth sharing

Vijas Digital Pvt. Ltd. expands wings to New Delhi

In OOH News By Pray Jani - September 12, 2019

The capital opens new horizons for Vijas Digital by connecting the printing solution provider to neighbouring cities

HBO announces Game of Thrones arrival at Metro de Madrid

In Gallery By - April 19, 2019

With JCDecaux Spain, HBO excites passengers for the final season of the show

Long-term OOH drive for Decathlon’s new store

In Campaigns By M4G Bureau - December 24, 2018

The strategically located store targets people travelling to Thane, Mumbai and the neighbour state of Gujarat

LA-based WOW Media launches digital billboards along busiest US freeway

In Digital OOH By Rajiv Raghunath - October 26, 2018

The two-sided structures are the largest digital signs in the LA region at 20’ x 60’

Vyoma Media launches Vcam offering insights, analysis, real-time feedback on ads

In Digital OOH By M4G Bureau - October 23, 2018

The Vcam platform provides for a variety of tools including dashboards and reports that assist customers with planning, running and measuring the effectiveness of their media campaigns

DOOH continues northbound journey in Australia

In Digital OOH By M4G Bureau - October 18, 2017

Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement