The sense of adventure from the Die Hard movie comes alive through the eye-catching installations
In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of...
Creating a buzz about its new recharge offer, Uninor has rolled out the simplest yet eye-catching outdoor campaign in UP West that instantly connects with target...
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
In his new role, he will head the entire gamut of sales and marketing functions of this special domain.
A path breaking idea, sometimes delves into the simplest of all thoughts! HUL promotes Lifebuoy and the habit of washing hands before meals at the Maha...
Samsung Life Insurance and Cheil Worldwide create interactive communication with a human touch to prevent suicide attempts from the bridge.
The company re-positions itself as "Prime Outdoors".
OOH is expected to grow at a moderate rate of 4.3 per cent.
Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.
