After 8 years, Adille Sumariwalla has decided to move on and has put in his papers at Clear Channel.
A division of JPL, Jagran Engage, is making their footholds even stronger in II Tier cities
From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns...
Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.
The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.
Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its...
The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.
