The brand uses smart copies to drove home the message of product durability
The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.
The OOH firm won the rights for a 3-year period
The #UpgradeTohBantaHai campaign used both offline and online media.
This follows WPP's decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.
Clear messaging - hallmark of the campaign
The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment,...
The multi-city campaign has been executed by El Shaddai Marketing & Advertising
