‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’
Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.
In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail)...
The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH...
By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic,...
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.
LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.
The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.
The oil company has launched an advertising campaign on various ad mediums, including bus branding on Gurugram city buses, which was carried out by MyHoardings.
