The 50-feet tall inflatable mango flavour canister was placed at Bangalore International Exhibition Centre (BIEC), Tumkur Road.
Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema...
Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments including India.
Along with handling the creative assignments for Brandcom clients, the agency will be undertaking the exclusive mandates specifically for Outdoor medium.
MOMS executed the campaign in Delhi & Mumbai, using both traditional and digital formats
Companies are pushing agencies with outdoor solutions that target right audience at right location
Tom Goddard takes over from former Clear Channel International Europe President Matthew Dearden; FEPE International has also confirmed the appointment of former ISBA director of advertising...
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the...
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport...
DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
