Results For "Geopath"
25 News Found
Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US
In OOH News By M4G Bureau - August 01, 2022
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.
US-based Road Runner Media takes Little Caesars places
In Digital OOH By Rajiv Raghunath - June 09, 2022
The campaign leveraged the high-fidelity location-based and dynamic content capabilities of the Road Runner patented adtech and media panel network.
Sukle Advertising & Design’s ‘Use Only What You Need’ campaign for Denver Water inducted into OBIE Hall of Fame
In OOH News By Rajiv Raghunath - May 23, 2022
Denver Water just the second regional brand in the US to be Inducted in Hall of Fame’s 30-year history
Michelob Ultra’s ‘Courtside’ campaign created by FCB New York takes home Platinum OBIE Award
In OOH News By M4G Bureau - May 20, 2022
The project pushed the definition of OOH with a collaborative use of technologies that digitally immersed fans into the NBA bubble’s virtual stands from home
OOH marketplace platform DOmedia to share real-time inventory data API with media operators
In Digital OOH By M4G Bureau - May 16, 2022
The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com
Adomni Global President & CEO Mike Cooper to address Outdoor Advertising Convention 2022 on pDOOH & India markets
In OOH News By M4G Bureau - May 10, 2022
Mike Cooper will be sharing his perspectives on the success factors for pDOOH in India markets, in relation to expansion of pDOOH networks in other geographical markets
Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’
In OOH News By Rajiv Raghunath - May 25, 2021
58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.
2021 OBIE Awards Virtual Show today
In OOH News By M4G Bureau - May 24, 2021
The Awards show, part of the 2021 OAAA/Geopath OOH Media Conference, will be followed by knowledge sessions over 2 days on May 25-26 conducted on the virtual platform.
OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement
In OOH News By Rajiv Raghunath - May 19, 2021
The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
In Digital OOH By M4G Bureau - May 10, 2021
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data