Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales,...
The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen...
Buyers are likely to bank more on India-make DOOH solutions in the face of disruptions in global supply chains
Initiated by Outsmart, the campaign runs on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards
A programmatic campaign was launched for 9 minutes as per the Prime Minister’s appeal in Pune
Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations
The sole outdoor media operator of Ludhiana brings local language on hoardings to educate masses about preventive measures
Grofers’ Grand Orange Bag Day increased visibility with Xaxis, Mindshare & Lemma’s partnership
