Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World, shall address the OAC on the theme"What will it take for Indian OOH to achieve double...
Vizeum appoints its new COO Amita Karwal who comes from DDB Mudra Max with a varied experience too.
With two more lines and new-age automated trains being added to its inventory, DMRC is likely to evolve as a larger playground for OOH. The ongoing...
Lucknow-based Sigma Trade Wings LLP shared with Outdoor Asia that it has acquired sole advertising rights for Lucknow's Fun Republic Mall.
Air Conditioning major Daikin recently launched a multi-city multi-format OOH campaign across Delhi and Mumbai to capture the seasonal demand for air conditioners in India this...
The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and...
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
The 12th edition of the Outdoor Advertising Convention (OAC) will be held at the Hotel Grand Hyatt in Gurgaon during June 17-18 this year, where Pioneer...
Oxigen Wallet, on becoming the official sponsor of MCL that happened in Dubai, rolled out a big-sized multi-city campaign in India and Dubai using traditional formats...
