The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate
The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit...
Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities...
Skipper won the World Marketing Congress 2017 award for the OOH creative detailing and intricate work of Bosepukur Puja pandal in Kolkata with the use of...
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
‘Globally OOH is leveraging mobility in significant ways’
The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo,...
Palboard is easy to fabricate, making it ideal for a wide variety of innovations that may be executed in controlled environments like malls, airports, etc. It...
Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business
The festival features three nights of light installations, video projections, art pieces and dining to experience Hong Kong in a bright new light
