Tagtalk will provide a new array of location and audience to their clients to directly communicate and engage
JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment
Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands
Barua will report to Vishnu Mohan, Chairman & CEO of Havas Group, India & Southeast Asia, and work closely with the existing leadership teams
Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry...
JCDecaux unveils The Kensington, a unique, sculptural digital canvas
Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a...
Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience...
Prysm embarks upon partner-distributor led model for serving the growing India market
The mandate includes media investment and strategic partnership across media formats
