The Adshel merger with oOh!media was completed 3 months earlier
Cadbury, ITC Dark Fantasy, Nestle, Nova Milk, KRBL and Big Bazaar were among those who used street furniture to promote their festive offers
The policy drafted on the basis of a study calls for controlled use of large media to reduce clutter
The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture...
The global OOH major will work with The Abu Dhabi Department of Urban Planning and Municipalities (DPM) in applying innovative technology to design smart and sustainable...
Swoon, The National AIDS Trust, Microsoft Xbox and the CyberSmile Foundation among the eight winners
The brand has targeted the residential areas in particular while rolling out the campaign
The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city
The brand banked upon Residential network to communicate with all age groups effectively through media formats such as bus queue shelters and free-standing panels
The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.
