The global OOH major will work with The Abu Dhabi Department of Urban Planning and Municipalities (DPM) in applying innovative technology to design smart and sustainable...
Swoon, The National AIDS Trust, Microsoft Xbox and the CyberSmile Foundation among the eight winners
The brand has targeted the residential areas in particular while rolling out the campaign
The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city
The brand banked upon Residential network to communicate with all age groups effectively through media formats such as bus queue shelters and free-standing panels
The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.
Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
JCDecaux Advertising has been globally working projects which are friendly for the three sustainable axes – environment, social and stakeholder
The company will construct 238 bqs in phases in the coming months; 79 will be built in the 1st phase
The takeover offer is subject to APN shareholder and Australian regulatory approval and expected to be completed by end-2018
