Varun Dhawan and Alia Bhatt shine on Mumbai's billboards
The high impact OOH campaign for Parle Agro’s iconic brand Frooti has been rolled out by Platinum Outdoor and covers 140 cities across the country.
Grabbing big attention
Frooti conquers OOH space in 160 cities with its multi-format #LivetheFrootiLife campaign.
Posterscope executed the impactful 1-month campaign in 100+ markets using nearly 2,000 media units
Splashed on more than 10 media formats and 1000 media, Posterscope created an innovative and high impact campaign for Frooti.
Dipankar Sanyal, CEO, Platinum OOH speaks about the key trends seen on the Indian OOH landscape
He will be based in Mumbai and report to Sandipan Bhattacharyya, Managing Director and Chief Creative Officer – South Asia.
Mustufa has been a seasoned consumer marketer and brand strategist with over 17+ years' experience in leading brand building and marketing campaigns across diverse categories.
Actor Varun Dhawan exudes the brand’s energetic attributes in the creative
