From groundbreaking innovations to landmark deals, 2024 was a year that redefined the out-of-home advertising landscape.
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
The audit to be conducted on an immediate basis
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
Shailender Luthra, Executive Director, Brite Neon Signs vehemently asserts that regulatory issues have negatively impacted flow of business to the Delhi OOH market
Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an...
World Out of Home Organization 2nd APAC Asia Forum coming up in Bali, Indonesia from November 1-3
The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.
Specialist agency heads take stock of how pDOOH is shaping up in India