DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.
The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity
Sudhanshu Mani will share his thoughts on 'Disruptive thinking: the secret sauce of business transformation'
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated...
Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform
As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak...
This year's theme “Join the Green Revolution†is aligned with the company's values of environmental responsibility and sustainability
