The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry...
The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops
Yantra Media Solutions has installed wi-fi services on the buses that enable passengers to access and enjoy entertainment programmes on their respective phones. The programmes are...
DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema...
Kinetic India has been appointed as the OOH agency for Star Plus, the whole Star Sports bouquet, and the corporate business of Star Group.
Apart from regular vinyl branding, Ola provides engaging opportunities via its Play platform and interactive experience to passengers
The event division will explore new business opportunities in experiential marketing, among other key areas
USA's premier experiential marketing firm buys leading creative event agency
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
