Companies are pushing agencies with outdoor solutions that target right audience at right location
India is recovering from aftereffects of demonetisation introduced in Q4 2016 and the currency deficit faced during this period has helped the country leap frog towards...
Lavkush Enterprise executed the outdoor campaign for promotion of the event that was broadcast on ETV
Brandscope India planned and crafted most eye-catching innovations to promote the Zee TV world television premiere of the Bollywood blockbuster
USA's premier experiential marketing firm buys leading creative event agency
A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
The combined entity will become Australia's largest outdoor operator, with more than 50% market share.
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
