Jun Sakurai, Head of OOH Business - Dentsu Japan, shares some insights from Dentsu Japan’s experience with data led approach to OOH and how it delivered...
To bring this philosophy to life, Kotak has rolling out a high-impact multi-channel OOH marketing campaign
The campaign is executed by The Brand Sigma
Rachana Lokhande discusses the challenges the Indian Out-of-Home (OOH) advertising industry faces in adopting a common currency, a standardised measurement system for evaluating and trading OOH...
Digital transformer & media content specialist, Dr. Kushal Sanghvi, will speak on the theme ‘Digital displays - Motoring the tech highway for great customer journeys &...
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
This collaboration is to celebrate the release of Gladiator II – in cinemas from 15 November
The panel discussion on ‘How to get brands to show more love for OOH’ on Day 2 of the recently concluded OOH Advertising Convention 2024, had...
Actor Manoj Joshi, a recipient of the prestigious Padma Shri Award, has appeared in over 102 feature films, portraying diverse roles that have resonated with audiences.
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
