OMI planned and executed the 3-week campaign in more than 25 cities
OMI planned and executed a high impact campaign for the brand
MOMS Outdoor Media Services planned and executed the innovative campaign in Mumbai and Bengaluru
Concessionaires planning to go to High Court for a stay on ban
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
The civic body will also swoop down on all unauthorised hoardings and banners put up in the city
The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.
Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy –...
