DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur
Key takeaways from OAA 2017 Contest
The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’...
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
The innovations were planned & executed by Milestone Brandcom at 12 different locations of Mumbai to depict Krishna’s life journey
The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area
