As part of the mandate, Vizeum will handle medium ranges across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting...
After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
The company to putting up a new class of digital media assets at the airport, apart from beautifying the traditional formats
OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised...
The DOOH player plans to put up such media at several other consumer destinations
For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital...
Sam Patel, President, Arrow Digital & Manesh Shetty, Regional Sales Manager, Agfa Graphics Middle East - Agfa Graphics, share their perspectives on green printing for OOH...
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
The brand has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable and enjoyable
